Reference Groups and Variable Risk Strategies

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Reference groups and variable risk strategies

The present article examines two important effects that have been given scant attention in prior studies of variable risk strategies. The first effect, reference group sensitivity, is the degree to which decision makers’ aspirations are sensitive to their reference group. In this paper we compare the performances of decision makers with alternative levels of reference group sensitivity. Second,...

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ژورنال

عنوان ژورنال: SSRN Electronic Journal

سال: 2007

ISSN: 1556-5068

DOI: 10.2139/ssrn.996698